Breast Cancer Education and Awareness
_Since 1992 Zetas have distributed 9.9 million shower cards with
instructions of the proper method for breast self-examination (BSE).
This has spread the message of early detection in campuses across the
country as well as into communities both here and abroad.
In 2000, ZTA members began to distribute the BSE Calendar Reminder Stickers as an added tool for promoting regular breast self-examination. Since then, more than 11.1 million BSE calendar reminder stickers have been distributed.
New hot pink Think Pink® ribbons were added to the breast cancer education and awareness promotions in 1997. Since that time, 10 million have been distributed. The ribbons are attached to information cards conveying the message of early detection as the key to survival and a greater quality of life. People wear the ribbons to show awareness of and support for those surviving breast cancer and to remember those who lost the fight against this disease.